Healthcare
Mobile Design
Web Design
Roche Blue Tree Program
Support for cancer, hemophilia, rare diseases, movement disorders, vision conditions.
6 - 8 Months
Duration
5+ Designers
Team Size
Patient First
Award
My Role
Lead UX Designer & Researcher
User Profiles
Environmental profiles
Task Profiles
Proto Personas
Task Prioritisations
Scenarios
Task Flows
Wireframes
Hi-Fidelity Prototypes
40K+
Patients Across India
Challenge
Challenge / Problem
Objective
Existing processes were largely manual and offline
Digitally transform the manual Patient Support Program into a unified PSP Portal
Complex workflows across multiple stakeholders
Simplify patient and caregiver access to support services
Lack of centralized tracking and visibility
Enable seamless coordination between patients, doctors, counsellors, distributors, and admin
High cognitive load due to documentation-heavy processes
Improve clarity, accessibility, and usability of support journey
Multiple user roles with different needs and expectations
Build a scalable, role-based digital ecosystem
FIGMA
ChatGPT
ChatGPT
ChatGPT
Notion
ChatGPT
JIRA
Led and mentored a team of 5–6 UX & UI designers
Defined overall UX strategy and design direction
Conducted stakeholder discussions and requirement workshops
Designed end-to-end journeys for patients, doctors, field counsellors, distributors, and admin
Created user flows, wireframes, and high-fidelity UI designs
Ensured UX consistency and design standards across modules
Collaborated closely with business, marketing, tech, and operations teams
Conducted regular design reviews and iteration cycles
Ensured accessibility, clarity, and patient-first experience
Design Process
1
Phase 1
User & Business Understanding
Understand problem, users, and ecosystem
Current Business Process
Stakeholder Workshops
User Segmentation
Environment Profile
Task Analysis
2
Phase 2
Research & Experience Mapping
Define user needs and structure experience
Task Flow
Journey Map
Information Architecture
3
Phase 3
Prototyping + Usability Validation
Design simple and scalable experience
Wireframes
Iterations
Design System
Hi-Fidelity Screens
4
Phase 4
Delivery & Impact
Deliver consistent and scalable UX solution
Consistency
Scalability
Usability Improvements
User Ecosystem Diagram
Hi-Fi Designs
Healthcare
Mobile Design
Web Design
Roche Blue Tree Program
Support for cancer, hemophilia, rare diseases, movement disorders, vision conditions.
6 - 8 Months
Duration
5+ Designers
Team Size
Patient First
Award
My Role
Lead UX Designer & Researcher
User Profiles
Environmental profiles
Task Profiles
Proto Personas
Task Prioritisations
Scenarios
Task Flows
Wireframes
Hi-Fidelity Prototypes
40K+
Patients Across India
Challenge
Challenge / Problem
Objective
Existing processes were largely manual and offline
Digitally transform the manual Patient Support Program into a unified PSP Portal
Complex workflows across multiple stakeholders
Simplify patient and caregiver access to support services
Lack of centralized tracking and visibility
Enable seamless coordination between patients, doctors, counsellors, distributors, and admin
High cognitive load due to documentation-heavy processes
Improve clarity, accessibility, and usability of support journey
Multiple user roles with different needs and expectations
Build a scalable, role-based digital ecosystem
FIGMA
ChatGPT
ChatGPT
ChatGPT
Notion
ChatGPT
JIRA
Led and mentored a team of 5–6 UX & UI designers
Defined overall UX strategy and design direction
Conducted stakeholder discussions and requirement workshops
Designed end-to-end journeys for patients, doctors, field counsellors, distributors, and admin
Created user flows, wireframes, and high-fidelity UI designs
Ensured UX consistency and design standards across modules
Collaborated closely with business, marketing, tech, and operations teams
Conducted regular design reviews and iteration cycles
Ensured accessibility, clarity, and patient-first experience
Design Process
1
Phase 1
User & Business Understanding
Understand problem, users, and ecosystem
Current Business Process
Stakeholder Workshops
User Segmentation
Environment Profile
Task Analysis
2
Phase 2
Research & Experience Mapping
Define user needs and structure experience
Task Flow
Journey Map
Information Architecture
3
Phase 3
Prototyping + Usability Validation
Design simple and scalable experience
Wireframes
Iterations
Design System
Hi-Fidelity Screens
4
Phase 4
Delivery & Impact
Deliver consistent and scalable UX solution
Consistency
Scalability
Usability Improvements
User Ecosystem Diagram
Hi-Fi Designs
Healthcare
Mobile Design
Web Design
Roche Blue Tree Program
Support for cancer, hemophilia, rare diseases, movement disorders, vision conditions.
6 - 8 Months
Duration
5+ Designers
Team Size
Patient First
Award
My Role
Lead UX Designer & Researcher
User Profiles
Environmental profiles
Task Profiles
Proto Personas
Task Prioritisations
Scenarios
Task Flows
Wireframes
Hi-Fidelity Prototypes
40K+
Patients Across India
Challenge
Challenge / Problem
Objective
Existing processes were largely manual and offline
Digitally transform the manual Patient Support Program into a unified PSP Portal
Complex workflows across multiple stakeholders
Simplify patient and caregiver access to support services
Lack of centralized tracking and visibility
Enable seamless coordination between patients, doctors, counsellors, distributors, and admin
High cognitive load due to documentation-heavy processes
Improve clarity, accessibility, and usability of support journey
Multiple user roles with different needs and expectations
Build a scalable, role-based digital ecosystem
FIGMA
ChatGPT
ChatGPT
ChatGPT
Notion
ChatGPT
JIRA
Led and mentored a team of 5–6 UX & UI designers
Defined overall UX strategy and design direction
Conducted stakeholder discussions and requirement workshops
Designed end-to-end journeys for patients, doctors, field counsellors, distributors, and admin
Created user flows, wireframes, and high-fidelity UI designs
Ensured UX consistency and design standards across modules
Collaborated closely with business, marketing, tech, and operations teams
Conducted regular design reviews and iteration cycles
Ensured accessibility, clarity, and patient-first experience
Design Process
1
Phase 1
User & Business Understanding
Understand problem, users, and ecosystem
Current Business Process
Stakeholder Workshops
User Segmentation
Environment Profile
Task Analysis
2
Phase 2
Research & Experience Mapping
Define user needs and structure experience
Task Flow
Journey Map
Information Architecture
3
Phase 3
Prototyping + Usability Validation
Design simple and scalable experience
Wireframes
Iterations
Design System
Hi-Fidelity Screens
4
Phase 4
Delivery & Impact
Deliver consistent and scalable UX solution
Consistency
Scalability
Usability Improvements
User Ecosystem Diagram
Patient enrollment
Status tracking
Treatment support
Document upload
Reporting & coordination
Approval workflow
Reporting & coordination
Patients
Register for support program
Upload documents
Track treatment & support status
Access financial/diagnostic support
Caregivers
Manage patient requests
Coordinate with doctors & counsellors
Monitor treatment progress
Doctors
Enroll eligible patients
Provide prescriptions & treatment details
Track patient support eligibility
Coordinate with field teams
Field Counsellors
Assist patient onboarding
Verify documents
Coordinate between patient & Roche
Provide on-ground support
Distributors
Manage medicine availability
Support logistics & supply
Update delivery/stock status
Admin / Operations
Manage program workflow
Approve patient requests
Ensure compliance & data accuracy
Monitor dashboards & reports
Roche Business/Program Team
Monitor program performance
Track patient impact
Strategic decision making
Reporting & analytics
Hi-Fi Designs
Healthcare
Mobile Design
Web Design
Roche Blue Tree Program
Support for cancer, hemophilia, rare diseases, movement disorders, vision conditions.
6 - 8 Months
Duration
5+ Designers
Team Size
Patient First
Award
My Role
Lead UX Designer & Researcher
User Profiles
Environmental profiles
Task Profiles
Proto Personas
Task Prioritisations
Scenarios
Task Flows
Wireframes
Hi-Fidelity Prototypes
40K+
Patients Across India
Challenge
Challenge / Problem
Objective
Existing processes were largely manual and offline
Digitally transform the manual Patient Support Program into a unified PSP Portal
Complex workflows across multiple stakeholders
Simplify patient and caregiver access to support services
Lack of centralized tracking and visibility
Enable seamless coordination between patients, doctors, counsellors, distributors, and admin
High cognitive load due to documentation-heavy processes
Improve clarity, accessibility, and usability of support journey
Multiple user roles with different needs and expectations
Build a scalable, role-based digital ecosystem
FIGMA
ChatGPT
ChatGPT
ChatGPT
Notion
ChatGPT
JIRA
Led and mentored a team of 5–6 UX & UI designers
Defined overall UX strategy and design direction
Conducted stakeholder discussions and requirement workshops
Designed end-to-end journeys for patients, doctors, field counsellors, distributors, and admin
Created user flows, wireframes, and high-fidelity UI designs
Ensured UX consistency and design standards across modules
Collaborated closely with business, marketing, tech, and operations teams
Conducted regular design reviews and iteration cycles
Ensured accessibility, clarity, and patient-first experience
Design Process
1
Phase 1
User & Business Understanding
Understand problem, users, and ecosystem
Current Business Process
Stakeholder Workshops
User Segmentation
Environment Profile
Task Analysis
2
Phase 2
Research & Experience Mapping
Define user needs and structure experience
Task Flow
Journey Map
Information Architecture
3
Phase 3
Prototyping + Usability Validation
Design simple and scalable experience
Wireframes
Iterations
Design System
Hi-Fidelity Screens
4
Phase 4
Delivery & Impact
Deliver consistent and scalable UX solution
Consistency
Scalability
Usability Improvements
User Ecosystem Diagram
Patient enrollment
Status tracking
Treatment support
Document upload
Reporting & coordination
Approval workflow
Reporting & coordination
Patients
Register for support program
Upload documents
Track treatment & support status
Access financial/diagnostic support
Caregivers
Manage patient requests
Coordinate with doctors & counsellors
Monitor treatment progress
Doctors
Enroll eligible patients
Provide prescriptions & treatment details
Track patient support eligibility
Coordinate with field teams
Field Counsellors
Assist patient onboarding
Verify documents
Coordinate between patient & Roche
Provide on-ground support
Distributors
Manage medicine availability
Support logistics & supply
Update delivery/stock status
Admin / Operations
Manage program workflow
Approve patient requests
Ensure compliance & data accuracy
Monitor dashboards & reports
Roche Business/Program Team
Monitor program performance
Track patient impact
Strategic decision making
Reporting & analytics
Hi-Fi Designs